Australia was built on Hard Work, which is why Hard Yakka is one of this country's most loved and respected icons. It represents everything we value in this country. Toughness, strength, and hard work.
Only the strong survive, which is why Hard Yakka has been around for over 80 years, building its reputation on producing WORKWEAR specifically designed for harsh Australian conditions. And over time we have led the way with loads of innovative and technological advances.
No matter how touch the job, Hard Yakka WORKWEAR can handle it. It's legendary for being as hard working as the men and women who wear it. Boasting state of the art features, it's comfortable, safe and durable. And with our famous guarantee of quality, unparalleled service and tailored solutions, it's not hard to see why more Australians choose to go to work in Hard Yakka than any other Brand.
History Timeline - The Legend At Work
1930s - David K. Laidlaw begins a small clothing company in his parents’ house in Brunswick, Victoria.
To come up with a name, he approaches Jim Cushen, an independent advertising agent, and together they settle on Yakka, derived from the aboriginal word for work. The company narrows its focus to workwear and Hard Yakka is born.
1940s - The Hard Yakka name becomes synonymous with quality, toughness, and durability. The business grows into an Australian institution and it’s not long before Hard Yakka opens a new manufacturing plant in Sunbury, which is converted from an old army hall.
1950s - Hard Yakka has now become the dominant workwear brand in the Australian market. With growing demand, the company makes the decision to expand. Eventually, they settle on a new manufacturing plant in Ballarat Street, Brunswick.
1960s - Like its name suggests, Hard Yakka is tireless in its efforts to improve and evolve the product. This quickly translates into further growth and increased demand. Before long, the company builds a new manufacturing plant on six acres of land in Broadmeadows, which becomes the new headquarters.
1970s - Already an integral part of the Australian fabric, Hard Yakka cements its position as an Aussie icon with the launch of the famous ‘Railway’ commercial. Featuring the famous Hard Yakka chant, written by Mike Brady, it becomes an instant hit with the Australian public.
1980s - With a name like Hard Yakka, there’s no time for rest. The company expands its operations over the Tasman and launches the iconic brand in the New Zealand market. It also introduces the famous ‘Haulpac’ commercial, which becomes as iconic as itself.
1990s - Staying true to the spirit of its founding fathers, Hard Yakka continues to look for new and better ways to do things. The company introduces an impressive range of Hard Yakka safety and non-safety footwear, which kicks goals. The decade also launches the unforgettable ‘Shearing’ commercial.
2000s - Hard Yakka continues to grow and innovate in the workwear category. The company introduces several new lines, which feature many technological advances. It’s a long way from its humble beginnings but Hard Yakka has become one of the most recognised brands in the country, and one of the largest suppliers of workwear in the Southern Hemisphere. There’s still much to be achieved and so the hard work continues.