NNT redefines the Uniform
NNT redefines the Uniform

NNT redefines the Uniform

NNT redefines the uniform with their Spring/Summer 2021-22 collection FIT FOR THE FRONTLINE

NNT Uniforms, Australia’s leading corporate and healthcare uniform apparel brand has unveiled its latest campaign and is giving the market a first look at its new brand direction ‘Fit for the Frontline’.

The new campaign celebrates our professionals on the frontline and was informed by an extensive brand research project.

Vanessa Marven, Head of Marketing & Customer Service, Workwear Group, explains: “When we considered the research findings, we heard recurring themes of taking pride in your profession and the sense of camaraderie and teamwork that has been heightened during the pandemic. We wanted this new campaign to capture those elements and to convey that just because you wear a uniform, doesn’t mean that you can’t stand out.”

“The campaign is bright and bold and the sense of fun and movement celebrates frontline workers who often put themselves on hold to meet the needs of others.”

“We believe that every professional deserves to feel at the top of their game and their uniform should help, not hinder them in achieving that, supporting them to get on with the job and to look good and feel great while doing it.”

The Spring Summer range features a greater emphasis on business casual in response to the changing ways of working. Created by an in-house design team, the collection features comfortable matt jersey, soft cotton and the flexibility of technical fabrics, refined through extensive wearer trials, customer feedback and leading technology.

In response to continued consumer demand for sustainable product options, this season includes the introduction of two new sustainable fabrics, Avignon and Georgie. These fabrics utilise post-consumer PET bottles to create a recycled polyester yarn, diverting unwanted plastic from landfill. The fabrics are used in a range of products including shirts, tops and skirts. Also, all NNT product now utilise recycled polyester labels, FSC swing tags and eco-friendly soy printing.

The new campaign is live now at www.nnt.com.au

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