Hot out of the oven, Bakers Delight launches new uniform
Hot out of the oven, Bakers Delight launches new uniform
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Hot out of the oven, Bakers Delight launches new uniform

Bakers Delight partners with Workwear Group to revolutionize their uniform for bakers and their sales team.

When you think of the name Bakers Delight, you immediately remember the smell of freshly baked bread, the sweet taste of custard, and the friendly local faces that serve you your delicious treats. And similarly, it seems very easy to remember and identify who is a Bakers Delight worker, because they have had no significant changes to their uniform for a number of years. However, much like their brand, fashion, and in this case, bakers’ apparel, has evolved and the team at Bakers Delight wanted their staff to feel refreshed and modern.

Workwear Group worked very closely with the Bakers Delight team, in particular the Group Marketing Manager, Jodi Murray-Freedman and Group Supply Chain Manager, Mohsin Brohi, to understand exactly what their employees would like to see in their uniform. One of the key takeaway points was understanding the conditions the bakers work in and imagining the immense heat that is created from continuous baking. This led to the introduction of a more breathable bakers polo that features mesh side panels to keep them cool and feeling fresher for longer.

Throughout the process, Workwear Group conducted a number of wearer trials to ensure that we had encapsulated not only the right look, but a uniform that was functional and fit-for-purpose. This allowed our designers to take direct feedback and make any adjustments required to get it just right.



“We are thrilled to launch our fresh new uniform range for both our baking and sales teams. The fresh look will inject new life and excitement into the bakeries and is the first of many new initiatives our customers will be noticing in bakery this year.” – Elise Gillespie, Joint CEO.

The uniform will be rolled out over the coming months and we can’t wait to see the publics response to the new look Bakers Delight.

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Bakers Delight is a large Australian-owned bakery franchise chain with outlets both locally and in New Zealand and Canada. It was established in 1980 as a single bakery on Glenferrie Road in the Melbourne suburb of Hawthorn, Victoria.

 

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